Recently, I came across a year end wrap up by Ron Vital, a writer. Basically, he’s been working at this writing thing pretty hard core. And he’s been doing annual wrap ups, providing detailed breakdowns in terms of his expenses, his sales, his sales breakdowns and his marketing and promotional efforts going back six or seven years.
In some ways, we’re pretty similar. We’ve both been self publishing for about the same length of time. We’ve both kind of had this lead time of the first few years not making very much. We’ve both moved up dramatically in sales in the last few years. We both write and publish a mixture of fiction and non-fiction. We both have a lot of books.
Where Ron differs from me is that he’s much more meticulous about keeping track of what he’s spending and how, what he’s trying, where the money is going, and whether it produces a return. He’s also deliberately investing more and heavily into selling his books.
Now for me, I pretty much do no marketing at all. No bookbub, no book funnel, no amazon ads, facebook ads, no newsletter, etc. etc Certainly not in the methodical and meticulous way that he does it.
So here are the awkwards. He is heavy duty working at marketing, to the point where for most years he went heavily into the red. His last two years, he netted a profit of about $25 and then $500 (mostly by reducing expenses).
But we made about the same amount of money in terms of gross sales and revenue. Actually, I think I’ve consistently done better. Not necessarily by huge gigantic increments. But in terms of grosses, I think I’m about $500 to $1000 ahead.