Recently, I came across a year end wrap up by Ron Vital, a writer. Basically, he’s been working at this writing thing pretty hard core. And he’s been doing annual wrap ups, providing detailed breakdowns in terms of his expenses, his sales, his sales breakdowns and his marketing and promotional efforts going back six or seven years.

In some ways, we’re pretty similar. We’ve both been self publishing for about the same length of time. We’ve both kind of had this lead time of the first few years not making very much. We’ve both moved up dramatically in sales in the last few years. We both write and publish a mixture of fiction and non-fiction. We both have a lot of books.

Where Ron differs from me is that he’s much more meticulous about keeping track of what he’s spending and how, what he’s trying, where the money is going, and whether it produces a return. He’s also deliberately investing more and heavily into selling his books.

Now for me, I pretty much do no marketing at all. No bookbub, no book funnel, no amazon ads, facebook ads, no newsletter, etc. etc Certainly not in the methodical and meticulous way that he does it.

So here are the awkwards. He is heavy duty working at marketing, to the point where for most years he went heavily into the red. His last two years, he netted a profit of about $25 and then $500 (mostly by reducing expenses).

But we made about the same amount of money in terms of gross sales and revenue. Actually, I think I’ve consistently done better. Not necessarily by huge gigantic increments. But in terms of grosses, I think I’m about $500 to $1000 ahead.

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THE WORLD FANTASY CONVENTION in Kansas City is coming up. Kansas City is actually in Missouri, a fact which provides me with no end of bemusement. I’m looking forward to it. I’ve been to several World Fantasy Conventions over the years, but too irregularly to do much good. I’m trying to make it a steady thing.  This should be a good Conference, good people, and maybe I’ll make a mark. I’m actually part of the programming, I have three items:

* Mythology & Fantasy of the Fox; 4PM Friday – with Alyc Helms, Kij Johnson, Rena Mason and Gillian Pollack. Hopefully this has nothing to do with what the Fox says. The Fox in literature and myth is one of the classic tricksters – a powerless, marginalized underdog who manages to triumph and overcome, not through power or strength or even courage, but through sheer cleverness. For the powers that be, for the establishment and social order, the Fox is a subversive, a deceiver, a persecutor and a thief. For the marginalized and underdogs, the fox is a hero. Everyone admits the fox is a clever beast, anti-social, revolutionary, and damned sexy. In my writing, many of my characters are ‘foxes’ – tricksters who survive by being smart.  I’m really looking forward to this panel, and a discussion about ‘trickster’ characters in folklore, modern culture and writing. Oh, and I’ll give away a book to an audience member as part of the panel.

* Reading; 5PM Saturday – I have half an hour to do a reading. I’m going to regale the audience with tales from Twilight of Echelon, short stories and vignettes based on the retro hallucinogenic works of artist Robert Pastern. Echelon is a world, or perhaps a reality, or perhaps something completely different, right next to our own, where everything familiar is recast and distorted as surreal and mysterious, and where the lost members of a human colony struggle to maintain their identity, unsure if the Earth they remember still exists, or if it ever existed.  Again, I’ll give away a book.

* Autographs – I’m also doing the Autograph session, along with everyone else. Honestly, in terms of fame, I’m a Z-list kind of guy, but I’m always startled to discover someone out there has heard of me and actually brings a book to sign. Typically, what I do, is just set up a display of a dozen of my books, relax and chat with anyone who stops by. If someone wants to buy something, I’ll sell it to them. If I like them, it’s free. I usually bring up a handful of books and make sure they find good homes before the convention starts.

This is actually my fourth major Writers Conference/Convention this year, and honestly, I’m glad I’m coming to the end.  I’m starting to get worn out.  For the record, this is what I’ve been up to.

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